EVERY BRAND NEEDS A BLUEPRINT

Atelier de Blueprint is a female-led agency studio based in NYC.

Atelier means studio, and Atelier de Blueprint means Studio of Blueprint. Why? Simply because every great creation starts with a thought, but only comes alive through a plan.

We take your ideas, your visions, your wildest dreams, and carefully turn them into bold, unforgettable brands that make an impact, brands designed to serve the people who connect with them.

Why do we do this? Because we know what it feels like to carry big dreams, big goals, and a promise on your life, but also to feel lost, unsure where or how to start. We understand the weight of your vision and how important it is to communicate that powerfully to your audience.

That’s where we come in. We craft strategic, purposeful brands that reflect your story and who you are, piecing together every part of your vision with intention and clarity.

Because without a blueprint, you don’t really have a brand.

OUR MISSION + VALUES

faith + humility

We're led by God, not by ego. Faith is our foundation and is the reason we move with intention. Humility keeps us teachable, transparent, and willing to surrender control when it’s time to let God take the lead.

creativity + originality

There is no rinse and repeat. Our creativity is fueled by storytelling and strategy. Everything we touch has our signature on it. We do not recreate designs.

exploration + curiosity

We are not afraid to ask questions, pivot, try, or stretch beyond our abilities. Exploration keeps us evolving. Curiosity is our drive, we consider the what ifs andwhat’s next, because we’re not here to play it safe.

community + functionality

Community is the "why". Functionality is our "how". We create brands and curate spaces that actuallyworkwith real people in mind. We care about the ones we’re serving, and we design with them at the center, always.

MEET YOUR STRATEGIST, DESIGNER, AND BRANDING BESTIE

MADISON PAIGE

Born and raised in Brooklyn, NY, Madison has been a creative since birth. From playing in MS Paint and filling sketchbooks to creating art people said they could feel, creativity has always been second nature. At 18, she designed her first logo for $10, unknowingly planting the seed for a career that would blend faith, creativity, and strategy in ways she never imagined.

For Madison, design alone was never enough. But the real turning point came when she launched her first business. It looked pretty but lacked direction. She knew what it felt like to pour her heart into something and still feel unseen. Everything shifted when she put it on hold, dove deep into an obsessive about of books, videos, and research on brand strategy. It led to developed understanding of strategy, and allowed her to reshift her focus and build her design brand with clarity, intention, and purpose. That’s when things started to align. 

She wanted to understand why things worked, how people connected, and how to build brands that didn’t just look good but truly moved people. She craved making a connection between the two.

Along the way, she gained experience in social media, marketing, creative direction, and project management. 

Now at 24, Madison serves women who are exactly where she once was—trying to figure it all out, second-guessing themselves, and just wanting their vision to finally come to life. She meets them in that space of uncertainty and helps turn their stories into brands that are felt, heard, and seen. Her approach is rooted in faith, strategy, and the belief that when God gives you a vision, it deserves to be honored with care and obedience.

You’ll usually find her with music playing in the background, a rom-com queued up, and a growing collection of mugs nearby (it's getting pretty severe if you ask me).